Membership development is critical to the future of your lodge and the Masons of California. To maintain a sufficient membership level, each lodge must add a minimum of five Master Masons per year.
New members strengthen the lodge by:
Membership development has two components – (1) attracting new members and (2) retaining them and motivating them to get involved.
The best way to attract and retain members is to offer a comprehensive and diverse program of activities that have broad member appeal. The program selection should include:
Understanding and meeting member needs will help retain members, encourage their involvement, and motivate them to refer potential new members. Successful lodges frequently invite the public to "On The Level," a Masonic information program, and use the "Pass It On" member development program.
Staging an “On The Level” Masonic information program benefits lodges in several important ways:
It also provides the opportunity to do two important things:
Masonic information programs work. When planned and executed well, they can become the lifeblood of the lodge because being “on the level” with guests builds membership.
For more information on how to plan a Masonic Information Night, download On the Level: Guide to a successful Masonic information program.pdf. Download On the Level (PPT - 41MB) and Script (PDF).
Based on recent research and the collective experiences of many California Masons, this program is a step-by-step process for attracting and retaining lodge members. How to use it: